Uses DKS SocialSmart offers you an amount of possibilities. Our custumers use DKS SocialSmart in many ways: CONTENT ANALYSIS Evaluate the generation, reach, and impact of published content. ROI Quantifiably measure the ROI on social media campaigns and activities. POSITION vs. COMPETITORS Measure competitive positioning relative to competitors. REPORTS Receive automatically generated reports and deliver to stakeholders across the company. INFLUENCERS Meet the most influential users who are producing the greatest social impact. REPUTATION Monitor all comments. Detect and manage reputation as it unfolds, and take control of crises before they happen. TOPICS Discover topics related to your own brand and that of competitors. MENTIONS Identify every mention of your brand across social media platforms.